Research Papers of Asian Research Journal Of Business Management (ARJBM)

January 2015-March 2015
Volume : 2 | Issue : 3

Page Number:


An Investigation on Role of Gender in Consumer Decision-making in Odisha

Pramod Kumar Nayak & Dr. Sathya Swaroop Debasish

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Page no : 1-23

An empirical study has been carried out to investigate the role of gender in consumer decision-making in Odisha and to find out the difference in decision-making styles among male and female consumers. The products such as skin care and cosmetics, fashion magazines which are once considered as choice of female consumers are now also on the desired product list of male consumers. The marketers also developed the products like fairness creams for male consumers and also accepted by the male consumers. The instrument is adapted to find out the decision-making styles among university students are according to some selected variables from the Consumer Style Inventory (CSI) developed by Sproles & Kendall (1986). There are seven types of decision-making styles of students emerged in this study and they are “Recreation & Fashion Consciousness”, Health/hygiene & brand consciousness”, Store/Brand loyal”, “Safety & Environment Consciousness”, “High Quality Consciousness”“Impulsive & Price/Value Conscious” Confused by Over Choice.’ The decision-making styles emerged are combination of the eight factors originally immerged in study of Sproles & Kendall (1986). The applicability of the original 40 items based CSI in Indian context is not fully confirmed without modification, and addition/deletion of some variables as suitable for the Indian context which is also suggested by the previous studies. Two new decision-making styles “safety and environment consciousness” and “health/hygiene & brand consciousness” are emerged as the students are nowadays showing their concerns towards health/hygiene, environment and safety.

The purpose of the study was to assess the effect of lean supply chain management (LSCM) in organizational performance in public hospitals in Kenya, a case study of coast provincial general hospital in Mombasa County. The variables under study were demand management, inventory management, waste management and continuous improvement .Data collected was both primary and secondary. Questionnaires were used to collect primary data from a census of 31 departmental heads from CPGH who represented the units of analysis for this study. Quantitative methods were adopted for this study. Regression analysis was employed to analyze the data collected where multivariate analysis was specifically used. Descriptive statistics were used to analyse the extent to which the lean tools were practised at CPGH. The study found out that there was minimal usage of the lean tools at the hospital. The respondents agreed that the systems to implement lean management had been put in place but implementation was very minimal. This is attributed to lack of resources and delay in releasing funds by the government. This in effect had led to poor organisational performance. The study recommends that the government make necessary arrangements to avail funds on time to the hospital and pay suppliers regularly. This will go a long way in improving the situation and enable full implementation of the lean tools. In turn improved organisational performance will be realised.

The study will be an empirical analysis of the impact of financial crisis of 2008 on the financial markets of the US economy, more specifically, empirical investigation of the interlinkage between the housing market bubble and its effects on investments in mutual funds. The focus of the study rests on the trends in the net cash flows to money market funds and equity market funds during the crisis period, and the intention is to bring upfront the tendency of investors to shift their funds from equity market based mutual funds to relatively less volatile money market based mutual funds. The basic idea is to show the incremental change in the net cash flows to the two kinds of mutual fund investments that accrues to the financial crisis of 2008. Hence, the regression will involve a time series analysis over the period 2002-11. This study will involve introducing three dummies (for the year of crisis) each interacting with one of the explanatory variables. The coefficients of the dummies will bring to forefront the variation in the trends particularly in the time of crisis.

This paper investigated the effects of shipping markets cycles on freight rates in Mombasa Port which acts as a gateway for East and Central African Countries thus a major area of focus. A brief statement of the problem in regard to increasing freight rates is given with specific objectives focusing on the stakeholders, shipping industry and the operating costs of the vessels. The researcher used descriptive survey design which targeted the shipping line agents, shippers, customers, clearing and forwarding agents, operations managers and shippers. The Methodology of the study was interviews, questionnaires and observation. The finding of the study confirmed that the effects of the shipping markets cycles of freight rates is a common phenomenon in the shipping industry and cuts across the board without making any exemptions to the stakeholders. It will also help stakeholders with vast interest in the industry.

In today continuously changed business environment resulting from rapid changes in technology and customer requirements, capability of a firm to innovate determine firm survival and long-term growth. This study aims to identify the factors which contribute to a software firm’s innovation in Vietnam. The study applies multiple regression analysis models to analyze empirically strength of influenced factors on a firm’s innovation. This study is based on questionnaire-surveyed data from a sample of Vietnamese software firms located mainly in Hanoi. The study discovers that four factors found to be significant determinants of technical innovation are ‘ideas and solutions generation’, ‘networking relationships, R & D and technological upgrading’, ‘HR training’ and ‘relationship with professional association and institution’. In case of organizational innovation, only two factors are found to be significant – ‘Networking relationships, R & D and technological upgrading’ and ‘Innovationsupported policy’, both have positive influence on this particular performance indicator. This study is probably the first one to study impact of determinant factors on innovation in Vietnam. Although exploratory and preliminary, the study findings provide insights on important source of innovation in Vietnamese software firms.

Indian Aviation Industry: Emerging Opportunities and Challenges

Anuradha Malviya & Prof. Farida Shah

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Page no : 85-95

It is well known that Indian Aviation Industry is one of the fastest growing aviation industries in the world with their typical conditions. This rapid growth and revolution is result of liberalization in the aviation policy. At the start Aviation was a government-owned industry, but now it is conquered by private sectors with good service and low cost carriers. At present approximately ¾ part of domestic aviation share are of private sector. Previously a small number of people could afford air travel but now a large number of people are enjoying aviation services. The Indian aviation industry was mainly deregulated in 1990. Missions like bringing low cost carrier for an average Indian who dreams to travel by air and secondly building more runways, running airports more efficiently, and reining in labor costs. Although a big range of services like passenger and cargo airlines, airport management, and support services like are being offered by Indian Aviation industry. Still it contributes a small part of the travel and transportation services sector in India. It was observed that number of passengers are increased with low fares policy despite this the aviation suffered losses or not much earned in the round. The reasons of these losses were high cost of operations, intense competition, and unsustainably low fares. Due to the escalating expenses and fare aviation industry is in front of the difficulty. The aviation industry suffering from various challenges mainly internal crisis and global competitors. To enhance affordability and connectivity, large public and private investments which are supported by government are expected in the aviation industry. This paper discusses and reviews the challenges faced by aviation industry also make some sort of discussion about opportunities and issues.